Australia, Ecommerce Adoption

4 October 2022

E-commerce adoption in Australia has reverted to its pre-COVID trend line – after experiencing a temporary surge during COVID lockdowns according to Australian Bureau of Statistics.

This explains why Amazon US is currently subleasing nearly 1 million sqm of warehouse space and Shopify is laying off 10% of its workforce. They both misjudged the e-commerce growth trajectory.

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