SCA Property Group Rebrands Region

8 December 2022

SCA Property Group has rebranded as Region

While the core strategy remains unchanged, the Group is embarking on a high growth plan across the next 5 years and with it decided to adopt a rebrand and name change as part of this evolution.

Anthony Mellowes, Chief Executive Officer, said: “The decision to change our name and rebrand provides a platform to unlock our future potential.

“It allows us to evolve our literal name of Shopping Centres Australasia Property Group (SCA Property Group), to a name where there are no boundaries in what we do; we want to signal a brand evolution – it marks our 10th anniversary, we have just broken into the ASX100, and we want our brand to be aligned to the maturing of our business; we want to improve our brand identity with a cohesive look and feel across all of our communication and channels; it is not just about the name change, it’s about evolving all the parts of our brand so that we better support the company’s evolved vision Supporting better communities through life’s essentials.”

The new SCA name and rebranding reflects the ongoing evolution of SCA. Since listing on the ASX 10 years ago SCA has achieved a number of significant milestones including:

  • admission into the ASX100,
  • expansion of our property portfolio from 56 centres to 104 centres;
  • our unit price increasing from $1.40 in 2012 to $2.75 as of 30 June 2022 and
  • delivering over 234% in total Unitholder returns compared to the ASX200 A-REIT index return of 116% over the same period.

Region (formerly SCA Property Group) has a strong track record of continually investing in its centres to ensure it evolves in a way that best addresses the needs and wants of its retail partners and the local communities that it serves.

Securities are now trading under the ASX code RGN.