High‑profile entertainment concept to anchor Melbourne’s next wave of experiential retail at Matchworks, the former Bryant & May site.
Globally recognised, experience‑led entertainment brand Pitch Golf Australia has committed to its first Australian location at Matchworks in Cremorne, further reinforcing the precinct’s emergence as one of Melbourne’s most dynamic mixed‑use and lifestyle destinations.
Exclusively leased by Colliers, the commitment will see Pitch Golf join The Hoxton Hotel in choosing Cremorne for its Australian debut, anchoring a new wave of immersive hospitality and leisure offerings at the landmark Matchworks redevelopment by Alfasi Group.
The arrival of Pitch Golf adds to Matchworks’ curated retail and hospitality mix, which spans more than 2,000 square metres of experiential retail, food and beverage, wellness and creative space. The former Bryant & May Redheads site is being transformed into a future‑focused precinct that blends workplace, hospitality and lifestyle, while retaining its strong local character.
Ruby Koop, Senior Executive | Retail Leasing at Colliers, said, “Pitch Golf brings an internationally proven, experience‑led concept that aligns perfectly with the way people want to socialise, work and play today.
“This isn’t just a retail tenancy, it’s a destination offering that will activate the precinct from day to night, draw a highly engaged audience and complement the broader hospitality, office and hotel uses being delivered at Matchworks.”
“We’re seeing global operators consistently choose Cremorne because of its mix of creativity, culture, footfall and proximity to Melbourne’s CBD. Pitch Golf’s debut here reinforces the precinct’s standing as a genuine gateway market,” Ms Koop added.
Tom Larwill, Head of Retail Leasing in Victoria at Colliers, said, “Across Melbourne, and particularly in inner‑city precincts like Cremorne, retailers are prioritising experience, engagement and placemaking over traditional formats.
“Leisure‑based and experiential concepts are driving some of the strongest leasing outcomes we’re seeing, as landlords and tenants respond to changing consumer expectations post‑COVID.”
Mr Larwill added, “Precincts that combine office, hospitality, retail and accommodation, like Matchworks, are outperforming, because they generate built‑in demand throughout the day and week. That’s where retailers see long‑term value.”
Matchworks at 560 Church St Cremorne is being delivered as a highly sustainable, design‑led destination, targeting 5‑Star Green Star and 5.5‑Star NABERS outcomes, with extensive green space, all‑electric operations and strong ESG credentials. The precinct will reintroduce one of Cremorne’s most iconic sites to the public, aligning global brands with strong local identity.
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