Colliers & JLL offer iconic East Melbourne corner with rare Development Approval

10 October 2023

Colliers National Directors Jozef Dickinson and Trent Hobart, in conjunction with JLL agents Josh Rutman and Jesse Radisich, have been exclusively appointed to bring this incredibly rare and sought-after East Melbourne land holding to market on behalf of Lyons Development Group.

The property, 29-37 Simpson Street, East Melbourne, occupying 1,375m2 on one of East Melbourne’s best corner addresses, includes a recently issued planning permit designed by world-renowned architect Fender Katsalidis.

“A corner offering of this scale in such a premium part of East Melbourne is a once-in-a-generation redevelopment opportunity. Having over 60m* of north-facing frontage along George Street is as rare as it comes,” said Jozef Dickinson, National Director at Colliers.

“This stunning building is deserving of such a high-quality design outcome and will no doubt stand proudly for another 145 years to come,” Mr. Dickinson added.

The ultra-luxury residential proposal designed by Fender Katsalidis creatively repurposes the existing heritage elements of the building to deliver three new mansions commensurate with its surroundings.

Project architect Karl Fender, Founding Partner, Fender Katsalidis, commented, “Our design celebrates the heritage of this stately building by retaining its Victorian Italianate façade, all perimeter walls and chimneys. Three generous dwellings are carefully designed to sit within this fabric, in a respectful marriage of existing and new built form of appropriate scale and materiality.”

The site was previously used as the Epworth Cliveden Hospital until its recent closure.

Trent Hobart, National Director at Colliers’, commented, “Developers are looking for exactly this site, a prime corner site that is de-risked from a planning point of view and capable of delivering an ultra- luxury owner-occupier product.”

The site is strategically located within immediate proximity to the MCG, cafes, restaurants and the premium east end of Melbourne’s CBD.

Josh Rutman, Executive Director at JLL, added, “Developers are increasingly gravitating towards high- end residential products that can achieve very robust sales rates, and locations such as East Melbourne are at the top of the wish list, with opportunities constantly sought but rarely offered”.

East Melbourne is one of Melbourne’s most affluent and premium suburbs, boasting a median house of $3,340,000* and has been an extremely popular luxury apartment location for downsizers.

“George & Simpson” is being offered for sale via an Expressions of Interest process closing Thursday, 2 November 2023, at 2 pm (AEDT).