Nation by Coronation Property: A fresh take on build-to-rent living in Sydney and beyond5 October 2023
Leading Australian housing provider, Coronation Property (‘Coronation’), today announced the launch of its subsidiary company, Nation, focused on operating a pipeline of vibrant new build-to-rent (BTR) communities across Sydney.
Nation will strive to create modern solutions for living by offering design-driven, customer-centric homes that offer sustainable, long-term rental solutions for those who value flexibility and convenience, without compromising on quality.
Joseph Nahas, Coronation’s Managing Director, said he was proud that Nation was already ‘on the ground’ and on track to be one of the largest BTR operators in New South Wales, with a projected 1,500 available across three key Sydney locations by 2025.
“We’ve established Nation as a stand-alone business to specifically meet the growing demand for secure, flexible rental solutions in a Sydney market which has become increasingly inaccessible for a vast number of renters”, said Mr. Nahas.
Nation will soon launch its first two BTR communities commencing with the highly anticipated Charlie Parker in Harris Park designed by the award-winning architectural practice FJC (formerly FJMT) in Q4-2023, shortly followed by Mason & Main in Merrylands opening in early-2024. Mason & Main, designed by global architectural practice Woods Bagot, will become the largest BTR project in New South Wales with 450 spacious apartments complemented by an exciting retail and dining precinct. Additionally, with an expected completion date in 2025, Nation will operate around 800 BTR apartments in Coronation’s visionary $1.5 billion Erskineville mixed-use precinct located 4km from the Sydney CBD.
Mr. Nahas is focused on Nation becoming the ‘go-to’ operator for renters feeling disheartened by Australia’s current rental system, “Nation will put consumers first, and give power back to renters by putting them in the driving seat with choice, security, and flexibility in the way they live. It will provide them access to brand-new homes without the need for a mortgage.”
In addition to the housing availability challenges experienced by everyday Australians, it has been widely reported that a growing number of essential workers are now unable to afford to rent quality homes in neighbourhoods close to their workplace.
“It’s unacceptable that essential workers are forced to travel over an hour to-and-from work each day. We are proud that Nation’s new BTR communities will provide frontline workers with secure, attainable rental options within access to major hospitals including Westmead, and Royal Prince Alfred (RPA),” continued Mr. Nahas.
“Nation aims to provide a quality and accessible living experience for everyone, offering a diverse selection of apartments including fully furnished options and pet-friendly units, all supported by on-site concierge and maintenance teams,” said Mr. Nahas. “Within each building, residents will also have access to amenity such as private dining areas, gyms, swimming pools, saunas, cinemas, libraries, and co-working office spaces, with select locations featuring a wellness centre.”
Nation will take you from ‘Search to Sleep’ – Along with restoring a sense of confidence and security in the rental experience, Nation aims to streamline and expedite the rental procedure through its online interactive digital platform. This platform will allow renters to search for properties, sign leases and digitally manage their living experience – all via Nation’s mobile app technology.
After becoming a tenant with Nation, members can easily relocate to other Nation apartments of different sizes to match their life stage and needs. Renters will be able to do this within their current location or transfer to another Nation location without incurring break fees or needing to sign a new lease.
Mr. Nahas said Nation would draw-on Coronation’s extensive experience in delivering successful mixed-use, urban renewal precincts, “Coronation has already delivered nearly 2,000 high quality residences to Sydneysiders, with an additional $3.2 billion in various stages of design, development, and construction. These projects form a fundamental part of Coronation’s robust project portfolio totalling $5.6 billion, which includes future land developments that will bring more than 9,000 new homes to the Sydney market by 2027.”
Coronation will continue to collaborate with world-class project partners on progressing its pipeline of urban revitalisation developments across Sydney, with precincts complemented by luxury hotels, bespoke retail, commercial space, and public domain in Parramatta, Ashbury, Erskineville, Chatswood, and Moorebank.