Frasers Property Australia will shortly launch the much-anticipated sale of Eastern Creek Quarter (ECQ), a newly completed, $400 million retail precinct in Western Sydney.
The purpose‑built, multifaceted retail precinct is being offered to market via CBRE’s Simon Rooney and James Douglas and JLL’s Sam Hatcher and Nick Willis, with the asset expected to be highly sought after by major domestic and offshore investors given its prime Sydney location.
Developed by Frasers Property Australia across three stages, and with a major outlet centre having just opened, the state-of-the art retail precinct also incorporates a supermarket-based convenience orientated centre and a large format retail complex.
Felicity Armstrong – General Manager Retail Investments, Frasers Property Australia said ECQ seamlessly integrated everyday convenience shopping with a thriving large format offer and was Western Sydney’s first outlet retail concept to create a uniquely compelling retail proposition.
“Eastern Creek Quarter is firmly established among the local community and broader Western Sydney region as a go-to destination combining convenience shopping with well-known large format brands and in ECQ Social, an exciting food offer unlike anything else in the region. With ECQ Outlet now open and making an immediate mark with an overwhelming customer response, this diverse and comprehensive retail destination is complete,” Ms Armstrong said.
Ms Armstrong noted that precinct had a carefully curated tenant mix, provided a complete shopping and dining experience in one place, and took full advantage of its prime location in one of the most connected and accessible locations in Sydney.
“Particularly given the under-representation of outlet retail in New South Wales, it stands out as a retail destination unlike any other in scope, quality, connectivity and diversity of offer. We’re proud of what’s been delivered and the strong foundations that have been established for its future. Having realised the grand vision for the ECQ precinct we originally conceived about 10 years ago, this precinct is now ready for its next chapter,” Ms Armstrong said.
CBRE’s Pacific Head of Retail Capital Markets Simon Rooney said the thriving ECQ Precinct offered immediate investment scale, market dominance, a fully leased core retail holding and sought-after outlet centre in Western Sydney’s burgeoning economic and residential growth corridor.
“Opportunities to acquire a 100% interest in a Sydney-based retail precinct of this scale, quality and configuration are exceptionally rare. ECQ combines strong income security, modern design and significant future upside in a growth corridor that continues to outperform national averages,” Mr Rooney said.
Sam Hatcher, Head of Retail Investments Australia & New Zealand, noted, “It’s been more than a decade since an outlet centre was available to purchase in Sydney. This, combined with the existing convenience and Large Format Retail component, sets the stage for a highly competitive process.”
Located 41 kilometres west of the Sydney CBD, ECQ occupies a strategically positioned 15.4ha landholding at the intersection of the Great Western Highway and the M7 Motorway, benefitting from exceptional connectivity and exposure to approximately 26 million passing vehicles per annum.
The development has won multiple awards for excellence and sustainability, including the 2020 UDIA NSW Award for Retail Development and multiple 2020 Master Builder NSW Awards.
The core retail component comprises 40,863 sqm of GLA, with 91 per cent of the space secured by national retailers, complemented by 1,942 car spaces and a highly integrated, modern design.
The project includes:
- Stage 1 – ECQ Shopping Centre (completed June 2020), anchored by a full-line Woolworths and supported by dining and everyday retail
- Stage 2 – ECQ XL (completed June 2022), comprising over 11,000 sqm of large format retail
- Stage 3 – ECQ Outlet (opened 25 March 2026), Western Sydney’s first dedicated outlet centre, featuring over 100 brands, 18 dining destinations and 1,100 additional car spaces.
Confirmed outlet retailers include Asics, with its largest Asics outlet store in Australia, alongside Adidas, Puma, Calvin Klein, Tommy Hilfiger, Country Road, Levi’s, New Balance, Oroton and 2XU.
The asset also offers a concept approved 10,000 sqm outlet expansion opportunity, providing a clear value add pathway for an incoming investor.
It services a rapidly expanding trade area of 1.2 million residents, forecast to grow to 1.5 million by 2041, supported by total retail spend of $16.4 billion, projected to reach $20.4 billion by 2036.
The International Expressions of Interest campaign will commence in May 2026.
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