TW Projects has secured its first metropolitan development site, acquiring an 11.1-hectare landholding at 2331 Western Highway, Rockbank, where it will partner with Monark to deliver a 257-lot residential community with an estimated end value of $100 million.
The acquisition marks a significant milestone for the Geelong-founded developer, which has delivered more than seven projects across regional Victoria and built a reputation for creating communities that balance affordability, connectivity and long-term liveability.
Located within Melbourne’s rapidly expanding western growth corridor, the Rockbank project represents TW Projects’ first move into metropolitan Melbourne, bringing the development approach it has refined across regional growth markets to one of Australia’s fastest-growing residential regions.
The site sits within the Urban Growth Zone and is surrounded by established and emerging residential communities, with direct access to the Western Highway, Rockbank Train Station, Woodlea Town Centre and a growing network of schools, parks and community infrastructure.
TW Projects Director Albert Weddell said the acquisition represented a natural evolution for the business.
“Over the past several years we’ve focused on delivering communities where people genuinely want to live, creating neighbourhoods that provide value not just on day one but for decades to come,” Weddell said.
“We’ve now delivered multiple projects throughout regional Victoria, with several more in the pipeline, and believe the experience we’ve gained in those markets positions us well to enter Melbourne’s growth corridors.”
Looking ahead, TW Projects Director Jack Townley said Melbourne’s western growth corridor offered a compelling opportunity for the next chapter of the business.
“While this is our first metropolitan acquisition, the philosophy remains unchanged. We take a long-term view, focus heavily on planning and place-making, and work closely with our partners and stakeholders to create communities that respond to the needs of local families,” said Townley.
“Rockbank continues to emerge as one of Melbourne’s most important growth fronts. It benefits from valuable existing amenity, strong transport connections and a level of housing demand that we expect will underpin the project’s success over the long term.”
The project will deliver 257 residential lots targeting a broad mix of buyers, including first home buyers, young families, upgraders and investors.
Monark CIO and Co-Founder Adam Slade-Jacobson said the partnership brought together two businesses with a shared commitment to thoughtful development and strong project delivery.
“We’re excited to be partnering with TW Projects on this landmark acquisition and helping bring their community-focused development model into metropolitan Melbourne,” said Adam Slade-Jacobson CIO and Co-Founder of Monark.
“The site is exceptionally well positioned within one of Melbourne’s strongest growth corridors and we see a significant opportunity to create a residential community that responds to the needs of today’s buyers while contributing positively to the broader Rockbank precinct.”
The acquisition follows several months of negotiations and secures a strategically located site capable of delivering housing at a price point expected to appeal to a broad cross-section of the market.
The partnership will now progress planning, design and approvals with construction expected to commence in 2028.
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