Transformative Riverfront Mixed-Use Site Hits the Market in Geelong

Colliers presents 30 Bloomsbury Street, a rare chance to shape Geelong’s future skyline.

An exceptional and rare development opportunity has emerged in the heart of Newtown, offering outstanding views across the Barwon River. Located at 30 Bloomsbury Street, this prime parcel of land is within walking distance to Pakington Street and GMHBA Stadium, and is well connected to major roads and key amenities, including Geelong and South Geelong Train Stations, Geelong CBD, supermarkets, and schools.

Colliers Ben Young and Chris Nanni have been appointed to manage the sale of the 2.79 hectares of mixed-use zoned land. The property presents a unique chance for developers to plan a landmark project while benefiting from holding income from the leased industrial facilities currently on site.

Ben Young, Branch Manager | Geelong, said, “This is a rare offering with immense development potential, providing an opportunity to be part of a growing community in one of Geelong’s most sought-after suburbs.”

“The site’s expansive 210 metres of frontage to the Barwon River and parkland with sweeping views over the river offer unlimited potential for a visionary developer to shape the next chapter of this premium location.”

Chris Nanni, Senior Executive | Geelong, added, “The location of 30 Bloomsbury Street is one of the most compelling opportunities currently available on the market. Its proximity to key amenities and the future potential of the area makes it a prime site for development.”

“Zoned Mixed Use, the property is ideally suited to a wide range of end uses including residential, commercial, hospitality, or an integrated combination (STCA) and we are expecting this property will attract leading developers who are eager to be part of the city’s exciting transformation.”

Newtown is a thriving suburb with a diverse community, excellent amenities, and easy access to Geelong CBD. Featuring beautiful historic period homes and several of the State’s most prestigious private schools, including Geelong College, Newtown is an ideal place for families with young children. The median house price in Newtown has increased by 2.6% in the last 12 months to $1,177,500, while the median rental has risen by 8.5% to $575 per week.

30 Bloomsbury Street is conveniently located within walking distance to Pakington Street, less than three kilometres from the Geelong CBD, train station, and the Geelong to Melbourne Ferry terminal. Latrobe Terrace provides connection to the Princess Highway heading north to Melbourne and south through to Torquay and the Great Ocean Road, or to Geelong Ring Road towards Adelaide and beyond.

Geelong is the fastest growing regional city in Australia with a population forecasted to 510,000 by 2054, a significant increase from 203,450 residents in 2022. The impact of the Spirit of Tasmania, expected to boost tourism by $116 million per year, along with the State and Federal Government’s

$294 million investment in the Geelong Convention & Exhibition Centre, further underscores the region’s potential.

30 Bloomsbury Street, Newtown is offered For Sale by Expression of Interest, closing Wednesday 4 June 2025 at 2pm.