National property and construction group Traders In Purple has acquired an amalgamated site in Sydney’s prestigious lower north shore for more than $70 million, with plans for a boutique luxury apartment project offering sweeping views to Sydney Harbour.
The 4,200sqm parcel, at 53-77 Sinclair Street in Wollstonecraft, currently comprises 14 individual homes, with the developer preparing an application for 75 premium two and three-bedroom apartments, which it expects to lodge in the coming months.
It is the second site in Wollstonecraft secured by Traders In Purple in less than a year, following its acquisition of a 3,012sqm parcel at 8-24 Nicholson Street in April 2025. It has lodged a development application for that site, proposing a $260 million, 12-storey luxury project with 78 apartments.
Both sites are located within the Crows Nest Transport Oriented Development (TOD) precinct, close to the Crows Nest Metro Station, which has provided rapid access to Sydney’s CBD since opening in 2024.
The latest deal has gone unconditional and was negotiated by JLL Joint Head of Metropolitan Sales and Investments NSW, Gordon McFadyen, who worked with the individual homeowners for over 18 months to bring the site to market as a single collective.
Traders In Purple Executive Director George Geagea said the acquisition aligned with the developer’s focus on delivering owner-occupier apartments in well-connected and established locations and brought its nationwide development pipeline to more than $6 billion.
“We have a quality over quantity approach to all our luxury residential developments, and this one is no different,” said Mr Geagea.
“It’s a very special site that we’re planning to do full justice to, with a boutique project featuring just 75 generously proportioned residences designed for owner-occupiers, which is in contrast to many surrounding projects that feature upwards of 200 apartments.
“We’re highly invested in Wollstonecraft and see it as one of Sydney’s most desirable addresses, made more so by the opening of the Crows Nest Metro, connecting it to Barangaroo in just five minutes and Martin Place in seven minutes.
“Demand for the suburb only continues to grow, and both our planned projects are designed to meet the strong interest from downsizers, professionals and families wanting to call the area home.”
The site’s position in Crows Nest TOD allows a State Significant Development Application, designed to bring forward projects to increase housing in the precinct.
Located in an established and quiet pocket of Wollstonecraft, it is five minutes walk from the vibrant Crows Nest Village, famed for its leafy streets, cafes, alfresco dining and boutique shopping, whilst close to the harbour.
“It offers panoramic views taking in the Sydney Harbour Bridge, which is enhanced by the sloping profile of the suburb. It really is an absolutely beautiful location and very quiet considering all the amenity and convenience,” said Mr Geagea.
“The lifestyle is just as enviable, with schools, hospitals, transport and shops close by, along with bushwalk tracks that stretch past picturesque harbour inlets through to the foreshore and Berry Island Reserve and historic Coal Loader at Balls Head.”
JLL’s Gordon McFadyen said Wollstonecraft’s growth had been supercharged by the announcement of the Crows Nest Metro a decade ago, spurring the 14 individual homeowners to come together as a collective.
“Traders In Purple’s acquisition is certainly a great outcome for the homeowners, as well as the site’s future residents,” he said.
“You only have to look at the fundamentals underpinning this amalgamated site for luxury apartment development to recognise its value. Wollstonecraft is an established suburb, located alongside Sydney’s most prized asset, just minutes from the CBD. It’s an extremely sought-after destination.”
Traders In Purple is one of Australia’s most active developers, with a string of luxury residential projects in Queensland complementing its New South Wales development pipeline. Its Queensland projects include Rivara in Brisbane’s West End, and Lighthouse and Tydal, both on the Moreton Bay Peninsula.
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