ST Real Estate has secured leading influencer marketing, content, social and data agency Hypetap as the first tenant at Swann House, marking a major leasing milestone for the restored boutique Art Deco office building at 419 Flinders Lane in Melbourne’s CBD.
Founded in 2014, Hypetap has grown into an international business with offices in Melbourne, Sydney and London, employing more than 50 people, including 35 in Melbourne. As part of its next phase of growth, the agency will relocate its Melbourne headquarters from 406 Collins Street to Swann House, taking a half floor on Level 8 (306.7 sqm), with move-in scheduled for the week commencing early January 2026. The lease term is four years.
Patrick Lardi, Vice Chairman and Investment Advisor at ST Real Estate, said securing Hypetap as Swann House’s inaugural tenant reflected continued demand for high-quality, character-led workplaces in Melbourne’s CBD.
“Welcoming Hypetap as the first tenant at Swann House is a significant endorsement of our vision for the building. We’re seeing strong demand from growth businesses for workplaces that combine heritage character with modern infrastructure, strong connectivity and a premium day-to-day tenant experience,” said Mr Lardi.
Bryce Coombe, Managing Director of Hypetap, said the move was in-line with the agency’s growth and its focus on creating a workplace that supports both people and clients.
“Swann House stood out as a sophisticated, creative and highly considered workplace — a space that genuinely supports how our team collaborates and how we work with our clients,” said Mr Coombe.
“Quality is fundamental to our business, and we wanted that to be reflected in the place we call home. From the way the space functions to the smaller design details, everything at Swann House has been thoughtfully executed.
“Staying in the CBD was also an important decision for us. The accessibility, energy and amenity of Flinders Lane make it an easy place for our team and our clients to connect, and the move gives us a renewed sense of momentum as we enter our next phase of growth.”
Originally constructed in 1921 for the State Electricity Commission of Victoria, Swann House has been repositioned through a comprehensive whole-building refurbishment led by architects Plus Studio, reflecting ST Real Estate’s commitment to adaptive reuse and long-term workplace value.
The project restores the building’s Art Deco character while delivering contemporary workplace infrastructure, including upgraded building services, lifts, mechanical and air systems, lighting, bathrooms and premium end-of-trip facilities. A new glazed eastern extension introduces natural light and strengthens the building’s connection to the Flinders Lane streetscape, reinforcing its position within one of Melbourne’s most established and accessible CBD corridors.
Hypetap’s tenancy on Level 8 has been designed by Studio 103, creating a refined and collaborative workplace that aligns with the agency’s creative culture and future growth.
Leasing for Swann House is being managed by Colliers and JLL. For leasing information, visit: www.realcommercial.com.au/for-lease/property-swann-house-419-flinders-lane-melbourne-vic-3000-504853388.
Related Articles
