Goldfields secures permit and appoints Ironside for $170m wellness-focused development
National property developer Goldfields has secured permit approval and appointed Victorian residential builder Ironside to begin work on The Brightly, an 11-storey, wellness and lifestyle-focused mixed-use development with unrivalled amenity at 9-15 Brighton Street, Richmond. Goldfields has partnered with Dexus Real Estate Partnership Fund 1 (DREP 1) as co-investor and delivery partner in the landmark project.
With architecture and interiors by renowned design practice Cera Stribley, The Brightly will feature 100 thoughtfully curated residences, a resident-only wellness space, elevated dining experiences including a private dining room and a rooftop garden lounge, with ground-floor retail designed to integrate seamlessly with Richmond’s local character.
Wellness takes centre stage, woven into every element from the refined interiors to the thoughtfully curated amenities. Residents can escape to their own private sanctuary, with gardens designed by award-winning landscape architect Jack Merlo that create a deeply restorative experience. This tranquil setting is complemented by a wellness space featuring a hot magnesium pool, cold plunge, steam room, sauna, and a vitamin-infused drinking station for refreshment and rehydration.
The Brightly’s focus on wellness extends to the landscaped rooftop, featuring canopied retreats and panoramic views of the Melbourne CBD and Richmond Hill treetops, offering a serene retreat for relaxation. Residents can also host guests with a private bookable dining space on the rooftop garden lounge and an indoor option on Level 1, providing the perfect settings for exclusive gatherings, complete with a wine fridge for entertaining.
Cera Stribley’s architectural vision drew inspiration from the surrounding area, using the flowing form of the train lines to shape the façade and create a dialogue between the building and Richmond’s rich history. The design features a four-level podium lined with lush greenery, honouring the suburb’s character and streetscape through its scale and materials. The retail ground level encourages pedestrian activity and creates a lively, day-to-night atmosphere. The levels above the podium are set back, complete with expansive, house-sized terraces and landscaped with self-reticulating gardens that grant valued privacy.
Offering residents the choice of one-, two- and three-bedroom apartments, along with 19 exclusive sub-penthouses and penthouses, The Brightly provides a home to suit every lifestyle. Cera Stribley designed the residences with a strong focus on wellness, maximising natural light, cross ventilation, and expansive views. Interiors feature natural stone, timeless colour palettes with customisation options, and versatile multi-purpose rooms featuring fold-out Murphy beds with integrated wardrobes and study desks — seamlessly combining innovation with everyday liveability.
Lachlan Thompson, Goldfields’ CEO, said The Brightly will define a new kind of urban luxury for Inner East living. “By drawing on Richmond’s vibrant mix of culture and hospitality, we’ve combined a lifestyle centred on wellness,” he said. “Its proximity to Melbourne’s sports and entertainment precinct, the CBD, parks, and public transport makes it a prime location for both young professionals and those seeking a lifestyle change. What we’ve created is something remarkable – it’s real, it’s Richmond, and it’s refined.”
“We’re thrilled to further announce the appointment of leading builder Ironside to deliver The Brightly. With an exceptional track record across premium multi-residential and high-quality commercial developments — including 189 Toorak Road in South Yarra and Windsor Park in Windsor, Ironside’s craftsmanship and alignment with our vision make them the ideal partner. We look forward to seeing this project come to life, with construction commencing next year.”
Dexus Real Estate Partnership Fund 1 Fund Manager, Jason Howes, said the Brightly is a high-quality investment in a high demand area with limited residential stock expected to be added in the coming years. “Partnering with Goldfields, we are delivering a project that will redefine lifestyle focused urban living, offering residents exceptional design and amenities in one of Melbourne’s most vibrant suburbs,” he said.
Chosen for its wealth of experience, Cera Stribley’s Managing Principal Domenic Cerantonio said the practice welcomed the opportunity to work with the team on its Richmond offering. “This brief is unique in its focus on wellness, weaving together a unique mix of grit and elegance that honours Richmond’s industrial heritage while embracing its vibrant contemporary character,” he said. “We are thrilled to collaborate with Goldfields and Dexus Real Estate Partnership Fund 1 to bring this shared vision to life.”
Onsite demolition is underway, with construction set to commence in April 2026 and completion targeted for late 2027. The Brightly will launch to market in mid-2026. Register for updates and exclusive information at www.thebrightly.com.au
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