Diversified developer Pellicano has announced another string to its bow – adding to its residential, industrial and retail arms – a short-stay apartments product that will sit within its Pellicano Living build- to-rent projects, to be known as Rambla.
The brand has been designed as an extension of the Pellicano Living offering – the team identified the appetite for a shorter-stay product through consumer interest in a product with greater flexibility and convenience.
Rambla residences will aim to meet the needs of corporate travel, remote workers and those looking to explore Australia’s major cities, with a product aimed primarily at professionals who will spend some of their trip working from the apartment.
Going hand-in-hand with Pellicano Living’s intrinsic focus on delivering hotel-style amenities, Rambla guests will be able to utilise the likes of communal rooftop spaces, lap pools, gyms, shared facilities, breakout spaces and co-working areas, all of which are available at Perry House in Bowen Hills – they will also be able to participate in any regular events Pellicano Living runs for its residents.
Alongside the existing amenities within the projects, Rambla will have a big focus on tech and feature a contactless, digital check-in system– providing added flexibility for guests and more options for arrival and departure times.
Years of operating in the build-to-rent space underpins Pellicano’s confidence in the serviced apartment model, particularly as travel expenditure continues to rise across Australia, says Pellicano managing director Nando Pellicano.
“ One of the big advantages of launching a product like this through Pellicano Living is that we know the demand is there, we know the areas in which these projects sit, and we know our target audience very well – we are confident that Rambla will cater to a range of traveller types, and we feel these type of customers may average a one-month stay with us.
Alongside the Rambla brand, Pellicano Living has always aimed to provide a level of amenity and service typically only seen in hotels – rooftop lounges, entertainment areas, pools, gyms, co-working spaces and other shared amenities regularly feature in its projects.
“ We want the Rambla customer to feel like they’re living in a home away from home with a connection to the local community, still with a high level of comfort and style – but in a more laid-back and accessible way,” Pellicano said.
The first project to launch under the brand will be at completion of Pellicano’s Perry House in Bowen Hills, Queensland, in late February.
Perry House benefits from a number of location drawcards such as proximity to the Brisbane Convention Centre, Brisbane Showgrounds, entertainment precinct, Howard Smith Wharves, and more.
The brand is centred around five key tenets which define Rambla’s ethos – Roam Further, Work Better, Taste Adventure, Feel at Home and Get Away.
More information on Rambla can be found at: https://www.rambla.com.au/
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