Live Longer, Younger and Grand; Gurner™ Group Designs Australia’s First Longevity-Led, Luxury Build-to-Rent Project, Madison Grand

Madison Grand represents an Australian-first play on the build-to-rent market, with its first longevity-led inclusions designed entirely around reverse-ageing, unlocking human potential and living extraordinarily well.

Located at 344 City Road, South Melbourne and offering 41 levels and 398 luxury residences, Madison Grand takes its cues from GURNER™ Group’s rapidly-expanding Private Club portfolio, to create a new era of high-performance living, where longevity, luxury and lifestyle converge.

Anchored by GURNER™ Group’s largest SAINT Black Private Club across three levels – the latest in a string of sold-out Private Clubs launched under the GURNER™ Wellness Group brand – Madison Grand is the first building in Australia to offer home biohacking suites in the form of a collection of SAINT Wellness Suites: in-home sanctuaries fitted with over $50,000 of cutting-edge biohacking technology.

Each SAINT Wellness Suite is a lifestyle update, and includes a dedicated wellness room and additional home technology – many of which has been directly informed by popular SAINT treatments or founder Tim Gurner’s own personal recommendations – such as:

• Custom ‘blue light blocker’ lights to support natural circadian rhythms
• A SAINT customised nutrition plan and selection of five weekly meals
• In-home air purification
• Kitchen water filter
• PEMF Infrared Therapy Mat “Pro”
• ChilliPad – temperature-controlled mattress topper to enhance sleep quality
• Yoga mat
• Live plants and greenery
• Vitamin C infused shower
• An included 12-month Ultimate membership to SAINT

Launching exclusively at Madison Grand, GURNER™ Group’s largest ever Private Club, SAINT BLACK is the latest in-demand, members-only destination in the Group’s wellness universe.

Madison Grand residents will skip the waitlist – which currently has over 15,000 subscribers – to join SAINT Black where they can enjoy red light therapy, cryotherapy, hyperbaric oxygen tanks, elite concierge-led service, over 200 classes, an exclusive business lounge, nutrition and recovery regimes followed by elite sportspeople and CEOs, all just an elevator ride away.

Madison Grand itself has been crafted under the unrivalled design principles by which GURNER™ Group is so well known, with signature luxury materials, large floorplates and a large dedication to resident amenity, to create an indulgent residential address where unparalleled luxury makes a statement of ambition, exclusivity and lifestyle.

Designed by Warren & Mahoney in conjunction with the GURNER™ Design House, the interiors are intentionally light and bright, with a soft, light material palette bathed in natural timbers and marble.

Service once again takes centre stage with a 24-hour concierge at the service of residents for bookings, shopping delivery and other administration support, alongside an on-site Tesla share car and Pet Spa.

Residences are available either unfurnished or fully furnished with GURNER™ Group’s signature interior styling. Alternatively bespoke packages can be customised to the resident’s taste

Madison Grand offers more amenities than many globally-leading hotels, including:

• The Lobby Bar & Café
• Rooftop Pool and Sundeck
• Private Dining Room
• Residents Gym
• Sunset Lounge
• Yoga Pavillion
• Karaoke Room
• Bowling Alley
• Co-Working Space, bookable meetings rooms and library
• Sauna & Cold Plunge
• 24/7 Concierge
• Pet Spa
• Tesla Share Car

From stylish studios starting from $570 per week, to 3-bedroom sky homes from $1,295 per week, Madison Grand is next-level living for lifestyle seekers – from performance-obsessed entrepreneurs to creative nomads, or wellness and bio-hacking aficionados.

Madison Grand squarely targets the increasing demographic of “lifestyle renters” who GURNER™ Group coins the “longevity generation” as their target market.

These audience groups are proactively choosing not to own their own home, instead renting a luxury apartment that offers a life of freedom, convenience and excitement, unburdened with the responsibility of home ownership.

Following the success of Beach House in St Kilda, which launched last year and has seen overwhelming demand with only a few residences remaining, GQ is proud to unveil its second completed build-to-rent project — setting a new benchmark in the market and surpassing all expectations.

Quotes from GURNER™ Group Founder, Tim Gurner:

“ There is currently a wellness revolution happening across the globe and South Melbourne is about to become the epicentre of it all. Madison Grand is not just a place to live, it’s a place to improve your performance, supercharge your recovery, and live younger and better.

“ Our unique advantage at GURNER™ Group is our expertise in both luxury living and wellness innovation – we’ve combined both to create the first residential tower in the southern hemisphere where residents can literally live longer, better lives by design.”

Quotes from Qualitas Global Head of Real Estate and Co-Founder Mark Fischer:

“ This is our second completed build-to-rent asset under the GQ platform and as always, we have taken the approach of merging high-end design with luxury hotel services and an acute focus on amenities to create a truly spectacular address that has no market comparable.

“Today’s renters are proactively choosing lifestyle, flexibility, and health over traditional home ownership – and Madison Grand provides an answer to that demand.

Madison Grand is now leasing. Visit www.gurner.com.au/madisongrand to arrange a private inspection.