Jewel Private Residences Tower 1 Sapphire Collection 80% Sold as Focus Shifts to Exclusive Diamond Collection

3 July 2025
Jewel Private Residences

Luxury apartment buyers have responded strongly to the prestigious Jewel Private Residences, with 80% of Tower 1’s Sapphire Collection of 232 beachfront apartments now sold.

The overwhelming demand has prompted developer AW Jewel to turn its attention to the exclusive Diamond Collection in Tower 3, the final opportunity to purchase brand-new, ultra-premium apartments in the landmark three-tower Jewel beachfront development.

The Diamond Tower is the most prestigious of Jewel’s three architecturally striking buildings and the closest to the beach, offering a boutique selection of just 108 absolute beachfront residences, each individually designed to reflect the tower’s iconic diamond-shaped form, meaning no two apartment floorplans are the same.

The Diamond Tower residents have access to exclusive amenities of The Langham, Gold Coast, including a 20-metre indoor magnesium pool, 262sqm gymnasium overlooking the beach and a sauna with private change rooms located in the central tower.

Apartments in the Diamond Collection are priced from $3.15 million for an oversized 150m2 two-bedroom, and from $4.7 million for a 3 bedroom with ocean, city, river and Hinterland views.

Jewel Private Residences sales are managed by Southeast Queensland’s luxury apartment market specialist TOTAL Property Group, Managing Director Adrian Parsons said the success of the Sapphire Collection being 80% sold reflects growing demand for completed, high-end apartments in prime beachfront locations.

“Jewel Private Residences stands as the only fully completed apartment development on absolute beachfront across the Gold Coast’s premier coastline from Surfers Paradise through to Burleigh, offering immediate ownership and move-in-ready luxury living, a rare opportunity in today’s undersupplied property market.

“Buyers are drawn to Jewel because it offers what no other development can, a rare combination of immediate move-in certainty, absolute beachfront position, five-star amenities and a dedicated concierge team providing personalised service exclusively for residents of the Diamond Tower, all attached to an international 5-star hotel brand.

“With 80% of the Tower 1 Sapphire Collection Residences now sold, our focus has shifted to the Diamond Collection Residences in Tower 3, where we’re already seeing strong interest from locals, including some buyers from Tower 1 securing a second residence in the Diamond Collection.

“Around 50% of sales to date have been to permanent owner-occupiers, while the remaining buyers are a cohort with primary residences interstate or overseas who have chosen Jewel as their part-time coastal home.

“Jewel Private Residences is attracting lifestyle-focused buyers and investors, as the Gold Coast’s population growth continues to outpace the national average and its economy diversifies well beyond its tourism roots, with expanding sectors such as health, education, technology and the creative industries, the city offers a compelling case for those seeking premium beachfront living with long-term value,” Mr Parsons said.

AW Jewel, Vice President, Yutao Li said the continued sales momentum reflects a significant shift in buyer preferences, with discerning purchasers prioritising lifestyle, luxury and certainty. “With continued strong demand from local and national prestige property buyers, the Diamond Collection stands as the most exclusive offering within this iconic beachfront precinct.

“The Diamond Tower Collection is setting a new benchmark for five-star residential living in Australia, it is the only beachfront residential development in the country with a full-time dedicated concierge team exclusively for residents.

“Our concierge team offers a highly personalised level of service, from managing event and restaurant bookings to assisting with housekeeping, dry cleaning, luggage handling and even in-apartment dining arrangements. It’s all about delivering a seamless luxury lifestyle experience for our residents,” said Mr Li.

Jewel Private Residences is located at 36 Old Burleigh Road, Surfers Paradise, between Broadbeach and Surfers Paradise, directly fronting a quieter stretch of the coastline. With a curated variety of floorplan configurations and display apartments now open for inspection, buyers can view the premium quality, finishes and breathtaking views firsthand.

The Jewel Private Residences Sales Gallery located on the corner of Old Burleigh and Wharf Roads is open seven days a week between 9am and 4pm, or afterhours by private appointment. For more information on the Diamond Tower Collection, visit http://www.jewelprivateresidences.com.au or call TOTAL Property Group on 1300 552 456.