Iconic Cradle Mountain Lodge listed for sale

15 September 2022

The world-renowned Cradle Mountain Lodge, considered Tasmania’s best luxury lodge, has been listed for sale by the ASX-listed Elanor Investors Group.

The wilderness experience, comprising 86 cabins and spa suites, occupies an expansive, 11.4ha landholding a two-hour drive from Launceston, and is the subject of a recent $10m refurbishment program.

Located on the edge of the UNESCO World Heritage-listed Cradle Mountain-Lake St Clair National Park, the resort was named one of Lonely Planet’s ‘Top 10 Most Extraordinary Places To Stay’, and regularly frequents similar lists.

CBRE Hotels’ Wayne Bunz has been exclusively appointed to steer the International Expression of Interest campaign on behalf of Elanor Investors Group, with submissions invited by October 21.

Marianne Ossovani, Elanor Investors Group’s Head of Hotels, Tourism & Leisure, said: “After recently completing an extensive $10 million refurbishment program, we have received several off-market approaches by parties interested in acquiring the resort, prompting us to formally take Cradle Mountain Lodge to market.”

With a focus on nature, health, wellness and food, Cradle Mountain Lodge is nestled within the ancient forests, mountains and glacial lakes of Northern Tasmania, a region known for its pristine natural beauty.

Accommodation options span contemporary Pencil Pine Cabins through to luxurious King Billy Suites, and guest facilities include the award-winning Highlands Restaurant, Tavern Bar & Bistro, Waldheim Alpine Spa, Lodge Boutique and conference and event spaces.

Cradle Mountain Lodge is operated under Accor’s Peppers brand with the benefit of a Franchise Agreement, with vacant possession available upon sale.

“Cradle Mountain Lodge is an iconic Australian brand with a coveted global reputation,” Mr Bunz said.

“Opportunities to purchase once-in-a-generation assets like this are scarce, especially given the capital appreciation and proven income flow that will make this trophy asset even more attractive to investors.

“We expect a high level of interest due to the calibre of the property and the high barriers to entry for new accommodation offerings in this exclusive World Heritage-listed location.”

With a paddock to plate philosophy, the resort sources almost all of its produce from within a 160km range, while guests can take in clean mountain air, spectacular flora, and fauna including echidnas, wombats and wallabies.

The region’s tourism industry is set to benefit from the Cradle Valley Tourism Development Plan, which is backed by state and federal governments and projected to increase visitor numbers by approximately 40,000 annually.

“Cradle Mountain Lodge is a significant tourist drawcard, for domestic and international travellers alike,” Mr Bunz added.

“More and more travellers are seeking out destinations with a focus on eco-tourism, health and wellness and sustainability, and are willing to pay a premium for these experiences.”