The former home of Melbourne’s beloved Hill of Content bookstore, located at 86 Bourke Street, has entered a new chapter, with the landmark property now leased to premium experiential technology retailer SilkGear.
After more than a century as a literary institution, the building will now transform from shelves of classic novels to a curated “tech gallery”, showcasing high-end consumer electronics and future-tech lifestyle products. SilkGear will pioneer a premium, interactive retail concept designed to immerse customers in cutting-edge technology within a refined, minimalist environment.
Leased by Jones Real Estate’s Benny Goh and Oscar Sturm on behalf of Infinity Rain Wealth Pty Ltd, the 350sqm premises spanning three levels* has been secured on a long-term lease by Silktechs Holdings Pty Ltd. The heritage building sits on a 141sqm landholding* within Melbourne’s tightly held Bourke Hill precinct.
Benny Goh of Jones Real Estate said the lease marks a significant moment for the property and the precinct.
“86 Bourke Street has long been recognised as a cultural landmark. Seeing it transition from a historic bookstore to a next-generation technology gallery reflects the evolving nature of Melbourne’s CBD retail landscape,” Goh said.
“SilkGear’s concept is experience-driven and design-led, which aligns perfectly with the character and prominence of the Bourke Hill location. It is a sophisticated retail model that will draw high-quality foot traffic and contribute positively to the surrounding mix of theatres, restaurants, hotels and luxury retail.”
Backed by an experienced management team with backgrounds in property development, hospitality and private equity, SilkGear has committed to a substantial fit-out investment. The store will feature museum-grade lighting, custom joinery and dynamic digital installations, positioning the space as a destination rather than a traditional electronics outlet.
Importantly, the business will operate as clean retail, specialising in high-value boxed consumer electronics with no food preparation, minimal waste and low operational impact, ensuring compatibility with neighbouring occupiers.
Strategically positioned within Melbourne’s premier theatre and dining district, 86 Bourke Street benefits from excellent connectivity, located within walking distance of Parliament Station and serviced by nearby tram routes along Bourke Street.
The lease underscores continued demand for high-profile CBD retail assets with strong heritage character and adaptable floorplates, particularly from innovative brands seeking flagship exposure in tightly held precincts.
For more information please visit: https://www.jonesrealestate.com.au/.
*Approximate
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