Leading property developer Urban Property Group has achieved a landmark result at its $250 million coastal development, ESTE Little Bay, with the sale of one of its four-bedroom apartments, selling for a suburb-record price.
The expansive top floor residence, capturing sweeping ocean, nature reserve and golf course views has sold for $4.7 million, marking the highest apartment sale in Little Bay.
The purchaser, relocating from Double Bay, was drawn to Little Bay’s elevated coastal lifestyle and the rare opportunity to secure a spacious, design-led home that balances privacy, nature and wellness.
While remaining connected to the Eastern Suburbs and located only 14km from the city, Little Bay’s pristine beaches, walkable village feel and location to golf amenities have been a key driver for purchasers.
This milestone sale follows an exceptional six-week sales campaign for the project, which has now sold over 50%, since its launch in late October. ESTE Little Bay is the only on market apartment project in the area that is approved to be developed.
The project has also achieved a significant construction milestone, with the building structure now topped out and completion on track for Q3 2026. Meaning residents will be moving in before summer.
Demand has been fuelled by a mix of local downsizers and purchasers from premium postcodes including Bondi and Coogee, who are increasingly prioritising coastal tranquillity, premium design and amenity-rich neighbourhood living.
Built across two elegant low-rise buildings set along a lush, landscaped green spine, designed by leading landscape architect Arcadia, ESTE Little Bay offers a collection of one, two, three and four-bedroom residences positioned between three of Sydney’s top golf courses, New South Wales Golf Course, St Michael’s Golf Course and The Coast Golf Course.
The architecture and interiors from Hill Thalis draw on the unmistakable coastal character of Little Bay, pairing refined materiality with expansive glazing, flow-through layouts and connection to ocean breezes and natural light.
Urban Property Group’s commitment to delivering homes that elevate everyday living continues to resonate strongly in the market, with ESTE Little Bay setting a new benchmark for premium coastal apartment living in Sydney.
Urban Property Group Sales Director, Tom McIvor said: “The response to ESTE has been nothing short of extraordinary. The remarkable sales result, selling more than 50% of apartments, speaks to the unique appeal of this development.
“Buyers have been quick to recognise ESTE as a rare opportunity to invest in a coastal sanctuary that offers both seclusion and connectivity to the heart of Sydney. It’s a nature and ocean lover’s paradise,” Mr McIvor said.
The project’s breathtaking views, high-quality amenities, and rare location have proven to be a winning combination, with demand from premium suburbs right across Sydney.
SRM Residential Senior Director, Clayton Ross said: “The local market has responded incredibly well, driven by ESTE’s exceptional location and the rarity it offers.”
“We’ve seen strong interest from a variety of buyer groups, all of whom are drawn to the exclusivity and quality of the build and construction by the 4.5-star iCIRT-rated builder / developer, Urban Property Group. There’s truly nothing else like it along Sydney’s coastline.”
The project also includes robust buyer protections, including Latent Defects Insurance (providing 10 years of structural cover) and an independent iCIRT-rating of the developer.
“The iCIRT-rating adds another layer of confidence,” Mr Ross said. “Buyers see it as a safeguard for their investment and their lifestyle.”
The development’s thoughtfully designed apartments feature generous floor plans, private outdoor spaces, and a refined coastal interior palette, which has been embraced by early buyers.
A highlight of ESTE’s offering is its exclusive wellness amenities, including a heated rooftop infinity pool and outdoor heated spa, a state-of-the-art Technogym fitness centre, and a sauna, all designed to enhance the residents’ everyday luxury living experience.
Guided by the design vision of the award-winning Hill Thalis Architects together with elegant coastal-inspired interiors by Richards Stanisich, ESTE offers more than a home; it presents a distinctive oceanside lifestyle where natural beauty, panoramic views and thoughtful design combine. The development features extensive landscaping by Arcadia defined by a green corridor between the two buildings, creating private outdoor spaces.
As the developer and builder, Urban Property Group is over halfway through construction with the development now topped out, providing buyers with added confidence in the timely delivery of the project.
“Our ability to commence construction immediately and manage the entire development process gives buyers peace of mind,” Mr McIvor said. “We are committed to delivering an exceptional living experience at ESTE and are confident that this development will set a new standard for coastal luxury in Sydney.”
Pricing for apartments at ESTE starts from:
- $1.39m for a one-bedroom apartment
- $1.9m for a two-bedroom apartment
- $2.4m for a three-bedroom apartment
- $3.7m for a four-bedroom apartment
To learn more or register your interest, visit estelittlebay.com.au or contact SRM Residential on 1300 951 085. A stunning display gallery is open by appointment at 1 Jennifer Street, Little Bay.
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