Colliers Launch Landmark Broadmeadows Corner Site with Major Development Potential
24 July 2025
Dual frontage landholding at 16-22 Pearcedale Parade, Broadmeadows hits the market, ripe for occupation or development.
A substantial corner site at 16–22 Pearcedale Parade, Broadmeadows has been listed for sale, offering 4,672sqm of land in one of Melbourne’s fastest-growing corridors. Surrounded by major arterials, public transport and key infrastructure, the property is being brought to market by Colliers agents Alex Browne, Travis Keenan and Ben Baines.
The site, formerly occupied by Centrelink, is strategically located within the Broadmeadows Major Activity Centre and is surrounded by key government and institutional buildings including VicRoads, Victoria Police, Hume City Council, and Northern Health Hospital. Just steps from Broadmeadows Train Station and across from Broadmeadows Central, the asset is also within walking distance of abundant green space such as Johnstone Street Reserve and Moonee Ponds Creek Trail, creating a rare blend of connectivity and natural amenity.
Alex Browne, Associate Director at Colliers | Investment Services, said the asset represents a turning point in the growth story of Melbourne’s north.
“Broadmeadows is undergoing a significant transformation and quickly emerging as a key centre for business and urban renewal,” said Mr Browne. “The area is underpinned by substantial public infrastructure, immediate access to services, and convenient access to major arterial roads, making this site ideal for developers or occupiers looking to secure a future-facing position in Melbourne’s growth corridor.”
The property is situated within the Victorian State Government’s newly introduced Activity Centre Plan, which supports higher-density development in strategically located precincts.
The existing office building spans 2,185sqm and features 125 metres of dual street frontage across Pearcedale Parade and Dimboola Road. Zoned Commercial 1, the property will be sold with vacant possession, and currently comprises a fully fitted office with a flexible open-plan floorplate, multiple meeting rooms, end-of-trip facilities, and a secure on-site car park for 40 vehicles. An outdoor terrace completes the amenity offering.
Travis Keenan, Manager at Colliers North West | Investment Services, said the site’s flexibility and exposure make it one of the most compelling offerings in the market today.
“This is one of the rarest offerings to hit Melbourne’s northern market in recent years,” Mr Keenan said. “With over 10,000 vehicles passing daily, the site offers significant visibility for signage or a customer-facing business, while also ticking every box for future development. Whether you’re an investor, developer, or an owner-occupier, it’s hard to find a site with this level of scale, exposure, and planning uplift.”
16–22 Pearcedale Parade, Broadmeadows is offered for sale via Expressions of Interest closing Thursday, 28 August at 3:00 p.m. (AEST). Offers are expected in excess of $7 million.