Kellie Richardson: Increase Your Property Sale by up to 15% Without Lifting a Finger

How to increase the sale price of your home without lifting a finger

In today’s real estate market, where presentation can be the difference between a quick sale and a long campaign, professional property styling is proving to be a game-changing investment. According to celebrity interior designer Kellie Richardson, founder of Kurved by Design and creator of Australia’s first online design academy, homeowners can increase their sale price by as much as fifteen percent without lifting a finger.

“Styling creates an emotional connection. It invites buyers to imagine their life in the space and that is what drives higher offers,” Richardson said. 

“You do not need to renovate or repaint. You simply need to present your home in a way that makes people fall in love with it.”

Styling, also known as property staging, is not only fast, it can be completed in just half a day and is incredibly cost-effective. The average three-bedroom home can be fully styled for between two thousand and four thousand dollars, with the styling remaining in place throughout the six-week sales campaign.

Styling usually includes rugs, furniture, wall art, lighting, mirrors, vases, decorative items and much more. Everything is brought in on a truck and set up to give the property a showroom effect.  Once the sales campaign is complete, everything is then packed up and shipped back to the warehouse.  Property owners don’t have to lift a finger. 

Kellie Richardson, known for her sophisticated and intuitive approach to interiors, said styling is far more than furniture placement. It is a strategic tool designed to influence buyer psychology and enhance a property’s natural assets.

Enhances presentation and maximises space

“Styling makes each room feel more spacious, better proportioned and balanced. By selecting the right furniture scale and layout, stylists can visually enlarge small or awkward spaces, making them feel more inviting and functional,” Richardson said. 

Highlights architectural features

“Many homes have beautiful elements that go unnoticed when the space is cluttered or unfocused. Styling draws attention to these details, whether it is a statement fireplace, high ceilings, natural light or heritage cornices, allowing buyers to appreciate the value of the home more clearly,” Richardson said. 

Hides wear and tear

“Most lived-in homes show signs of age, scuffed walls, tired flooring or outdated furniture. Styling diverts attention from these issues by focusing the buyer’s eye on key focal points and creating a clean, cohesive aesthetic that feels move-in ready,” Richardson emphasised. 

Improves the flow and feel of the home

“Styling creates a sense of harmony and flow throughout the property. It guides buyers through each room in a way that feels intuitive and emotionally calming. When a home feels effortless to walk through, buyers spend longer inside and form a stronger impression,” Richardson said. 

Creates aspirational lifestyle appeal

“Styling taps into the aspirations of modern buyers. It suggests a lifestyle that is orderly, elegant and achievable. When buyers walk into a styled home, they are not just seeing rooms, they are seeing possibility and that is what drives desire and competition,” Richardson said. 

Boosts online and in-person appeal

Most buyers will first encounter a home online. Styling ensures that photography and video content capture attention immediately. That first impression is critical. Once buyers are through the door, the styling ensures the home continues to live up to expectations.

“Buyers are not just looking for square metres and finishes. They are looking for a feeling.  Styling delivers that feeling from the very first glance,” Richardson said. 

For homeowners looking to stand out in a crowded market and add maximum value with minimal disruption, styling is one of the most powerful tools available.