Developer Secures Eagle Farm Site Primed for Pent-Up Demand in Australia TradeCoast Precinct

Premium Eagle Farm industrial property sold to Potter Group for $5.575m with plans to redevelop into a high-end industrial strata unit complex

A premium Australia TradeCoast industrial site with significant future development potential has transacted for $5,575,000 to Queensland developer, The Potter Group.

The 3,710sqm freehold site at 344 Fison Avenue East, Eagle Farm was transacted by Colliers Queensland Industrial experts Angus Yule and Bowen Wang on behalf of a valued private client.

Colliers Queensland Industrial Senior Executive Angus Yule said this highly sought-after opportunity generated significant interest, particularly from developers and owner occupiers leading to a market-leading result.

“As the only industrial property on the market in Eagle Farm being sold as a vacant possession, the campaign generated strong interest given the lack of supply in the TradeCoast market and future development upside,” Angus Yule said.

“With the Australia Tradecoast being a land constrained market, we see hightened demand that has resulted in strong sales results for vendors, with this site achieving a land rate over $1,500/sqm.

“Over the past decade, raw industrial land values in the Australia TradeCoast have risen by 136 per cent, including a 57 per cent increase in the last five years alone, highlighting the area’s high demand and limited supply.

“The purchaser had been looking for a site like this for a new development of industrial strata units and this site provided the perfect opportunity,” Angus Yule added.

Colliers Queensland Industrial Executive Bowen Wang said the combination of the site’s prime location, superior accessibility, and versatile design made it an attractive option for buyers seeking a premium industrial investment with strong future potential.

“This site was a unique offering that featured a freestanding, metal clad industrial facility located in the heart of the established industrial precinct of Eagle Farm,” Bowen Wang said.

“Strategically positioned just 8 radial kilometres from Brisbane’s CBD, this industrial facility offers direct connectivity to major arterials through the nearby Gateway Motorway, facilitating easy transport to key commercial hubs.

“Capital values in Australia TradeCoast remain 20 to 25 per cent higher than other Brisbane industrial precincts due to well developed infrastructure, including its proximity to the port and airport, which continues to drive higher demand,” Bowen Wang added.

The Eagle Farm precinct has evolved into a significant hub for leading national and international businesses across various sectors, including manufacturing, food and beverage, construction materials, machinery and equipment, plastics and chemicals, warehousing, transport, and distribution. Prominent companies with operations in the area include Australia Post, StarTrack, G.James, Toll, DHL, Reece, AutoNexus, Sci-Fleet, Tesla, Amazon, GWA, EB Games, Videopro, Linfox, Bevchain and Mainfreight.