30 Pirie Street is Alive with Adelaide

One of Adelaide’s most coveted office destinations, 30 Pirie Street, is unveiled in the city’s heart following a $30 million regeneration.

Quintessential completed the multi-million-dollar revitalisation of the 23-storey tower after acquiring the landmark building for $73 million in 2022.

The latest successful South Australian project for Quintessential, 30 Pirie, delivers a new workday experience with premium amenities and an enviable location at the gateway to Adelaide’s flourishing culinary scene and close to everything the CBD offers.

30 Pirie Street was officially launched for leasing on 13 March by Rudy Pieck, Office Managing Partner, BDO who hailed it as a vote of confidence in Adelaide’s office market and CBD. “Projects like 30 Pirie help breathe new life into the city, creating a thriving CBD,” Mr Pieck said.

“The revitalisation of our city office buildings affirms the aesthetic appeal of Adelaide’s CBD while boosting the local economy and supporting local businesses.”

The transformation is delivered with a commitment to elevating the tower to a minimum 5-Star NABERS Base Building Energy Rating. It includes features like a stunning new facade entry and forecourt, a statement lobby and ground-floor amenities, and an impressive new auditorium for presentations, workshops, and staff training sessions.

The ground floor also hosts best-in-class end-of-trip facilities, meeting rooms, a dedicated building concierge, and an exciting new food and beverage offering launching soon.

It also offers various office opportunities, including warm shell open spaces and fully fitted suites, to meet tenant needs and create the convenient and functional spaces demanded by the market.

Quintessential’s CEO, Justin Mills, said the company was proud to play a role in the Adelaide CBD with 30 Pirie. For over 30 years, this property has been prominently Telstra. This is the first time in its history since it was built in the 80s that it is a commercial property for many to enjoy. 

“We have created one of the best office destinations in Adelaide, providing tenants and their workforces with a connected and dynamic office environment.”

“The transformation of 30 Pirie Street underscores our commitment to South Australia and delivering outstanding offerings in the CBD office market,” Mr Mills said.

BDO Adelaide Office Managing Partner Rudy Pieck said “Our move to 30 Pirie Street marks a significant milestone in the growth of BDO’s Adelaide office, reinforcing our position as one of the market’s leading advisory firms. The move will see our office footprint grow by over 40 per cent, totalling over 3,100m² of space, and secures both signage and naming rights.”

“Moving into a building of the quality of 30 Pirie Street in the heart of the CBD makes a statement of where we are as a firm as we commit to a superior office experience of quality, amenity and sustainability for both our clients and our people.”

Quintessential’s Chief Operating Officer, Noah Warren, said, “Providing high-quality workspaces was key to attracting staff back into offices.”

“New incoming tenants include KBR, BDO and Creative Cubes in long-term commitments. This is an absolute testament to the appetite in the market where we can upgrade an existing property and breathe new life into it for decades to come whilst providing tenants an alternative to new developments at a more affordable price and best-in-class internal amenities for tenants to enjoy”.

“Our ESG strategy is personified in the 30 Pirie Street regeneration. It is our firmly held founding principle we want to leave things better than we found them”.

Tobi Skovron, Executive Director of Creative Cubes: We’re thrilled to launch CreativeCubes.Co in Adelaide, and 30 Pirie Street is the perfect location to bring our vibrant, community-driven workspace experience to the city. Partnering with Quintessential has been a natural fit—our shared vision for high-quality, flexible work environments made this an easy decision”. 

“We have already had success together in Geelong, Victoria, and now looking to build on that here in Adelaide.

This space will redefine how professionals connect, collaborate, and thrive, delivering an unparalleled customer experience in the heart of Adelaide. I’m looking forward to bringing this to life!”

Andrew Bahr, National Director, CBRE said “30 Pirie Street has been completely transformed, and the owners, Quintessential, have done an outstanding job of breathing life into an asset many thought couldn’t happen. The works have added a new level of building amenity into a building in this asset class where the level of amenity on offer to tenants is challenging and, in quite a few instances, surpassing those viewed as newer generation buildings in the market. It therefore comes as no surprise that interest in space in the building has dramatically increased and leasing activity is really strong,”

Tom Budarick, Director, Head of Office Leasing South Australia, JLL, said, “Interest in 30 Pirie Street has been strong, which we attribute to the quality of the upgrade and Quintessential’s willingness to invest in the lobby and entry experience, the end of trip facilities and in the creation of third spaces, including several bookable meeting rooms and an impressive auditorium available for tenant use.

Quintessential has shown that well-located buildings combined with proactive owners will lease successfully, regardless of market conditions.”